To create a video ad, your videos must be uploaded on YouTube.Based on the goal selected for your campaign, specific video ad formats and bidding strategies are available. Ads and ad groups are crafted with the “Video” campaign type.Things to know before creating video campaignįollowing are the things to keep in mind before you create video campaigns and ads: You can design and manage your campaigns in Google Ads, choosing the “Video” campaign type. Video ads are a great way to reach and engage your target audience on YouTube and across the web. You can utilize videos from your own YouTube account, and similar to other Google Ads campaigns, you can see video ad performance, and tweak video targeting. Recommended for all Google marketers, from first-timers to more-experienced pros.ĭisplaying video ads may seem very sophisticated, but that’s the beauty behind these campaigns: They’re easy to set up and manage.You want to promote videos on YouTube and across the Google Display Network.Bumper ads are only 6 seconds or less, and viewers can’t to able to skip the ad. Outstream ads can help improve brand awareness by expending your reach beyond YouTube.īumper ads are a short video ad format, designed to enable you reach customers broadly and improve awareness of your brand by using a short, memorable message. These ads are just available on mobile and tablet and are designed to help make it easier for users to tap to play your video. When a user clicks the thumbnail for your ad, the video will play on its YouTube watch or channel page. The appearance of video ad will vary, depending on the ad sizes and ad formats that content publishers support. Video discovery ads only display on YouTube and reach people in places where they’re discovering content. Non-skippable in-stream ads are designed to enable you to reach customers with your entire message and are 15 seconds or less. After this type of ad plays for 5 seconds, the viewer can have the option to skip it. Skippable in-stream video ads play before, during, or after other videos. Video ad formats include non-skippable in-stream ads, skippable in-stream ads, video discovery ads, outstream ads, and bumper ads. Google Video campaigns enable you to show video ads on their own or within other streaming video content on YouTube and across the Google Display Network.
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